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Women Seek Stronger Role Models On Screen
- Marketing, Tuesday, March 1, 2016 7:01 AM
On-screen female characters motivate women to be more ambitious and successful and even help them break out of abusive relationships, a wide-ranging international survey of women has found. But the study, which was carried out by the Geena Davis Institute on Gender in Media and J. Walter Thompson Company, found almost half (47%) of women felt there was a lack of on-screen female role models and 80% said women should have a louder voice when it comes to cultural influence.
