Suspend belief for a moment and enjoy the sweet meaning behind this ad for
Nissan Europe that promotes the
NP300 Navara truck. The ad begins with a group of kids playing soccer in a small area near an abandoned factory. A group of men and
their trucks enter the factory and start working. It looks like fun to the kids, but the meaning is much more important. With some heavy tools and the technology found in the NP300 Navara, the
abandoned building is transformed into a large, open-air soccer stadium for both the kids and adults to enjoy.
See it here, created by
TBWA\G1 and directed by
Tristan Patterson.
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