Around the Net
Morrisons Cautions Social Is Not For Sales-Led Messaging
- Marketing Week, Tuesday, March 15, 2016 6:14 AM
Morrisons has made a conscious effort not to use social media platforms to push sales-based messages according to its marketing director Andy Atkinson, who adds that the supermarket’s new Easter campaign is giving the brand a ‘heavyweight’ feel. The Easter campaign highlights Morrisons’ role as a food maker for family occasions through the ‘Morrisons Makes It’ slogan. Ending with the word “tradition” it will be followed by three more TV ads due to run from 28 March to the end of April.
