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Just An Online Minute... AOL's Super Bowl Ad Tally

  • by February 15, 2005
The Super Bowl ad tallies are still coming in. Today AOL reports that Pepsi's spot featuring supermodel Cindy Crawford racked up the most views on AOL.com and AOL service. The spot was viewed 18.6 million times, more than double the 9.2 million views from the 2004 Super Bowl ad crop.

AOL made the 2005 Super Bowl spots available through Saturday February 12 on the Web at AOL.com and via the AOL service. AOL also reports that viewers accessed spots from its Classic Commercials package, which features commercials from previous Super Bowls, and watched them 3.8 million times.

AOL reports that the top 12 most viewed spots from Super Bowl XXXIX, which includes views on both AOL and the AOL.com services where non-members can access the ads, are:

1. Diet Pepsi - Cindy Crawford -- 899,773 views
2. GoDaddy.com - Hearing -- 894,983
3. Bud Light - Skydiving -- 803,999
4. Bud Light - Cedric -- 648,430
5. Ford Mustang - Winter -- 605,585
6. Ameriquest - Store Trip -- 600,599
7. Diet Pepsi - P. Diddy -- 596,986
8. Bud Light - Sharing -- 573,280
9. FedEx - Ten Things -- 553,023
10. Ciba Vision - Bubbles -- 526,338
11. Bubblicious - Lebron -- 472,534
12. Visa - Super Heroes -- 459,337

AOL's top five most viewed "classic" commercials were:

1. Coke - Mean Joe Green
2. Apple - 1984
3. Pepsi - Two Boys
4. Doritos - Laundromat
5. McDonalds - Showdown

Consumers voted for their favorite classic commercial on AOL.com and the AOL services. The top three were:

1. Coke - Mean Joe Greene: 29 percent
2. Apple - 1984: 5 percent
3. Pepsi - Inner Tube: 5 percent

Finally, AOL reported Anheuser Busch's "Tribute to U.S. Troops" won the Super Sunday AOL Ad Poll. Visitors cast approximately 525,018 votes on AOL.com and the AOL services, as well as through mobile devices.

The "Tribute" ad garnered 15 percent of the vote, versus 11 percent for the second place finisher, Bud Light's "Skydiving" spot. Ameriquest's "Romantic Dinner" ad came in third with 8 percent of the vote, and its other ad, "Store Trip" and Diet Pepsi's "P. Diddy" ad each had 7 percent to round out the top 5 positions.

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