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Pfizer Calls Review For Viagra International Campaign
- Campaign, Wednesday, May 11, 2016 8 AM
Pfizer is reviewing for its consumer health business for advertising over-the-counter drugs. In the UK, Viagra is available over the counter after a consultation with a pharmacist. The new campaign is due to launch in the UK in late 2017 and will roll out across the rest of Europe and the U.S. in 2018.
