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Royal Ad Break Joins In Trend For TV Takeover Slots
- Marketing Week, Monday, May 16, 2016 6:32 AM
During ITV's two-and-a-half-hour live show on 15 May in the presence of Her Majesty, it will air a royal-themed ad break to celebrate the Queen's birthday. Eleven brands, including Ribena, Walkers crisps and Cadbury Milk Tray, are taking part in a commercial that will last almost three minutes. It will feature celebrities singing during a street party on the set of Coronation Street.
