Commentary

If That 'Attractive Females Only' Cannes Party Made You Mad, Maybe AKQA's Future Lion Winning Work Will Ease Your Anger

Today I could write about Vayner Media and Thrillist and their "attractive females only" party in Cannes, but Cindy Gallop already has that one covered quite well and you're probably sick of hearing about it. Or maybe I could touch on everyone bitching about poor WiFi service on the Croisette. Or even that couple who had sex on the red carpet. Oh wait, that last one happened last year -- so we're still waiting for this year's Salacious Cannes Moment.  

So maybe I'll just write about AKQA's Future Lions winners. Yeah, that sounds good. Today in Cannes, AKQA announced the winners of its annual Future Lions awards, which honor student work. Over 1,900 students from 69 countries participated.  

The five winning ideas and teams are: 

Book Messenger for Penguin Books

Team: Jiwon Ko, Miyeon Shin, Seonhaeng Lee, Haeyoon Jhun

Schools: Kookmin University, Hongik University, Chung-ang University / Big Ant Academy, South Korea 


Amazon Emma for Amazon

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Team: Yanci Wu and Xia Du

School: VCU Brandcenter, United States

 

IKEA HÅLLBAR for IKEA

Team: Filip Myringer, Amelie Farmer, Olga Lillienau, Sofia Bleiweiss, Ebba von Zweigbergk School: Berghs School of Communication, Sweden
 

Lego Generator for LEGO

Team: Petter Monsen, Tomas Möller, Axel Lokrantz Månson, Kristofer Gullard Lindgren, Simon Kraft

School: Beckmans College of Design, Sweden
 

Music Speaks for Spotify

Team: Sebastian Brännén and Maria Lashari

School: Berghs School of Communication, Sweden

 

You can see all the winning work here.
 

Berghs School of Communication is named Future Lions School of the Year, having received more shortlisted finalists than any other school. This is the third year in a row that Berghs has won this recognition. 

Each winning team and Berghs School were awarded the Future Lions trophy on stage in Cannes. Torsten Schuppe, Google’s Senior Director, Brand and Consumer Marketing EMEA, presented the School of the Year trophy. The ceremony was hosted by AKQA CEO Ajaz Ahmed and Group Creative Director Ian Wharton. 

Of the winners, Ahmed said, “Future Lions is a canvas where the next generation of talent unleash the start of their creative potential, sowing the seeds of an enterprising and rewarding career.” 

AKQA has run the Future Lions program since its inception in 2006 and the competition is said to have launched the careers of over 60 creatives. 

Oh and if awards aren't really your thing -- of if you're bored with all things Cannes --you could always get a tiny laugh out of these visuals, which envision "Game of Thrones" characters as agency employees. 

Or you could just go back to sending angry tweets to Gary Vaynerchuk.

 

1 comment about "If That 'Attractive Females Only' Cannes Party Made You Mad, Maybe AKQA's Future Lion Winning Work Will Ease Your Anger".
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  1. Ed Papazian from Media Dynamics Inc, June 23, 2016 at 10:08 a.m.

    I was really upset that I wasn't invited. Now I'm just plain pissed.

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