• by Philip Rosenstein , Staff Writer, June 29, 2016

Reality, it appears, is setting in among the Trump camp. After loud calls painting his campaign as understaffed, underfunded and woefully out of step with the rest of the GOP, the real-estate mogul is quietly trying his best to assuage those fears.

Just yesterday morning, three new top hires were announced filling top communications and advisory positions within the campaign. These hires come as former Trump campaign manager Corey Lewandowski, known for engaging in aggressive tactics within the campaign apparatus, was let go in favor of Paul Manafort.

Trump also looks to have reversed course on spending for data and targeting capabilities.

Politico reports that Trump campaign officials attended a meeting in San Antonio, Texas, last week, where they met with sophisticated targeting firm Cambridge Analytica, which did work with Texas Sen. Ted Cruz and was central to his Iowa primary success.

Trump has previously dismissed the importance of precise voter targeting and data integrations, while the rest of the Republican Party fretted about what appeared to be a mismanaged and flailing campaign just a few weeks ago.

His fundraising situation has looked particularly unhealthy. As of last Monday, the Trump campaign had $1.3 million on hand, compared to Hillary Clinton’s $42 million.

Things on that front are changing, too.

Last week, Republicans announced that the joint fundraising committee between Trump and the RNC raked in $11 million in a mere two days. Jordan Cohen, CMO of email marketing firm Fluent, told Red, White & Blog: “The Donald Trump campaign has said it made around $3 million off of its first email campaign, which if true, is the highest haul of any single fundraising email in presidential history.”

Cohen expects Trump’s marketing to heat up quickly — given his formidable rival. He calls the Clinton campaign, “the most sophisticated, most well-financed and best-staffed campaign in presidential history.”