• by Philip Rosenstein , July 27, 2016

Today, PubMatic expands its executive board with the hire of Jeff Hirsch as chief marketing officer.

The marketing automation software company previously had Kirk McDonald, the company's president, serving as de facto CMO, but following 50% year-over-year growth in the first half of 2016, it decided to bolster its c-suite.

PubMatic “realized it was a great opportunity to take on a talent like Jeff to help capture the market potential for the company,” McDonald told Real-Time Daily via email.

Prior to joining PubMatic, Hirsch served as resident/CEO of AudienceScience, as president of CPXi, and was founder and CRO of Fastclick. His most recent position was CMO at SundaySky.