• by Amy Corr  @MediaPostOTL, August 4, 2016

Why stress about a zombie apocalypse when there's a better chance robots will take over the word first? Halfpops, maker of a crunchy half-popped popcorn, is targeting coders with its first national campaign, dubbed the "Halfpocalypse Challenge." Anyone with ninja-esque coding skills will be mailed a month's supply of Halfpops, if they can prove their knowledge of writing code on the Halfpops site. To successfully receive the goods, coders must sign the "Halfpocalypse Agreement," promising to protect Halfpop's employees when the robots take over. In an amusing three-minute video, viewers follow a Halfpops spokesperson as he scales a mountaintop in an attempt to flee the robots. In between, he explains the company will keep coding experts fed as long as they talk nice to the robots overtaking Earth. The video ends with the spokesman beating a drone senseless, believing the robots are following him. In reality, it was a father and son flying their now-junk metal drone. The company is also promoting the campaign with a binary hashtag, #0110100001100001011011000110011001110000011011110111000001110011. Humanaut created the campaign.