• by Amy Corr  @MediaPostOTL, October 12, 2016

Warning: this ad is incredibly emotional. Each year in France, close to 100 000 animals are abandoned. The 30 Millions d'Amis (French for "30 million friends") Foundation launched an online video that illustrates the unseen, but unbroken, bond that a pet has with its owner.

Told in a series of flashbacks, the video begins with an injured man regaining consciousness at a hospital. The first to notice is his beloved dog, lying beside his bed. Viewers eventually see what landed the man at the hospital. First, we see a crash and the dog pulling the man away from the car, moments before it explodes. Next, we see the man driving and spotting the dog in his rear-view mirror. Shocked at the sight, the man neglects to see a branch down in the road, swerves and wrecks his car.

The man was shocked because minutes prior, he'd brought the dog, HIS PET, deep into the forest, removed his dog collar and drove off. Just like that. "He will never abandon you," closes the video, created by Buzzman Agency and MEC Media. Vincent Lobelle directed the spot.