January 25, 2023
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency
- by Joe Mandese @mp_joemandese, October 20, 2016
In the months since media-buying “transparency” has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication with their agencies over the subject. Among the half that have discussed the issue, clients have initiated those conversations by a margin of two-to-one of their …
