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Email Marketers Must Act On Data And Metrics
- MarketingProfs, Monday, November 7, 2016 12:25 PM
Marketers frequently have the right tools to view this type of basic data regarding their campaigns, but they rarely go beyond such preliminary data to see more advanced information. Having the basic data in front of you is one thing, but acting upon the data and creating a new marketing strategy based on upper-level analytics is a step that all successful marketers have to take.
