Around the Net
Don't Just Stop At One Abandoned Cart Email
- BizReport, Monday, December 12, 2016 11:05 AM
According to Experian Cross-Channel Marketing's Q3 2016 Email Benchmark Report, consumers who receive multiple abandoned-cart emails were found to be 2.4 times more likely to complete a transaction than consumers who only received one. Furthermore, customers who received more than one abandoned-cart email had a multiple transaction rate 44% higher than those who didn't.
