Around the Net
Mentioning Christmas In Subject Lines Boosts Open Rates
- MarketingProfs, Wednesday, December 14, 2016 11:19 AM
Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru. The report was based on an analysis of data from 89,932 email campaigns sent by Sailthru customers in the retail/e-commerce vertical during the 2015 holiday season.
