• by Philip Rosenstein , February 13, 2017

OpenX and Publishers Clearing House (PCH) announced a partnership on Monday in which OpenX’s solutions are integrated into PCH’s monetization strategy.

When using OpenX Bidder and private marketplaces, PCH saw a 26% increase in revenue across PCH.com on desktop, the company’s largest digital property.

“PCH is pushing the envelope by applying new tools and methods, like leveraging their own first-party CRM data, to substantially increase the value of their unique inventory to advertisers looking for specific audiences," stated Jason Fairchild, CRO and co-founder of OpenX.

“Ad quality is one of our biggest priorities, and OpenX’s ability to exceed high marketplace standards... has allowed us to focus on enhancing our monetization strategy,” stated Heather Macaulay, head of revenue at PCH/Media.