Commentary
Use Of First- And Third-Party Data In Native Campaigns Rose 3 X In Q1
- by Tobi Elkin , Staff Writer @tobielkin, May 24, 2017
The use of data targeting in native ad campaigns, including both first- and third-party data, increased 3x between Q1 2016 and Q1 2017. That’s just one of the findings in Bidtellect’s
Quarterly Native Report for Q1 2017.
The report, which analyzes native ad trends, also examined the data use in …
Tobi Elkin is the Editor of MediaPost's Real-Time Daily and the RTBlog. You can reach Tobi at telkin@mediapost.com.
