• by Laurie Sullivan  @lauriesullivan, July 14, 2017

Amazon Prime Day demonstrated that voice commerce will become common place if the marketplace gets its way. The Echo Dot and the Amazon Echo were this year's big Prime Day sellers, which ranked in the top five of searches, according to data released this week.

Amazon said it gained more new Prime members on July 11 than any other day in the company's history. It also noted that Echo Dot was the best-selling product across any category globally.

Alexa-enabled devices, like the Fire tablet, also reached record sales, ranking high in search-engine queries on Google.

Hitwise identifies major spikes in visits to Amazon.com, as well a spike in the number of transactions for the day. In fact, Hitwise found that visits to Amazon.com rose to 73.8 million on June 10, up 24% over visits on Monday July 3, and 28% over visits on Monday, July 26. 

The data also shows that on Prime Day, Amazon processed 9.5 million transactions, making it the biggest day of the year ahead of both Cyber Monday and Black Friday.

Hitwise also tracked the most-viewed Amazon product pages on July 10 and July 11, as well as the change in search-engine query ranking from the prior two weeks.

The Fire 7 tablet ranked No. 1 on July 11, up 12 spots from the two weeks prior.

Amazon Prime member page came in at No. 2, but fell one spot in the ranking. The Fire HD 8 tablet ranked No. 3, gaining 42 spots; Echo Dot Gen 2 ranked No. 4, jumping 14 spots; and Amazon Echo, black rounded out the top five, rising one spot in the ranking.