• by Ray Schultz , December 21, 2018

American Express topped MediaPost’s EIS Awards for Email Marketing Excellence, being named Best in Show for its Your Business By The Numbers campaign.

The first presentation of the new awards program took place at this year’s Email Insider Summit in Deer Valley, Utah.  
Dell EMC’s Dell Unfrozen campaign was named Member’s Choice.

The other awards are as follows:

Best Use of Data Driven Marketing

Busch Gardens Add-to-Calendar Campaign

Best Use of Dynamic Email Content

Royal Caribbean BOGO 50 Campaign with Live Pricing

Best Email Newsletter

American Express’s Your Business By The Numbers

Best Use of Marketing Automation

American Express’s Your Business By The Numbers

Content Marketing

Olive Garden – Blue Moon

Lifecycle/Loyalty/Membership Programs

AARP Rewards for Good Loyalty Campaign 

Sales/Contests/Offers

Olive Garden – Meatball Day

Best Seasonal Creative

AARP Local Campaign

Use Of Video

IBM’s Watson Analytics Opt-in Nurture Series