• by Ray Schultz , August 19, 2019

Attentive, provider of a mobile messaging platform that uses behavioral data to drive communications, has raised $40 million in Series B funding, the firm announced last week. 

The round was led by Sequoia, with participation from existing investors Bain Capital Ventures, Eniac Ventures and NextView Ventures, and new investors IVP and High Alpha.

The new financing will allow Attentive to scale its operations by hiring across all departments, the company says.

Attentive seeks to help clients move beyond email as a sole communications channel. 

“Businesses can’t build a relationship with the modern consumer through email alone,” states Brian Long, co-Founder and CEO of Attentive. “Email performance, as measured by how many subscribers click-through on a message, is down 45% over the last five years.”

Long adds that “rather than continuing to shout one-way messages at consumers, smart brands will stay relevant by embracing personalized, real-time, two-way communication channels.”