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New Walmart CMO Assumes Role With Unusual Reporting Structure

  • , Friday, April 24, 2020 4:24 PM

Walmart’s new CMO, Target veteran William White, will report not to Walmart’s CEO but to the chief customer officer, Janey Whiteside. This is seen as an unusual arrangement. The CMO title has been vacant since Barbara Messing left in August 2019.  

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