Drilldown on Internet Advertising Presence for Videos, Movies and Theatres

Drilldown on Internet Advertising Presence for Videos, Movies and Theatres

A deeper look at ad sites, viewer demographics, ad types, sizes and delivery for videos, movies and theatres                   

Top 10 Videos/Movies Destinations
Week ending October 23, 2005 US, Home and Work

 

Unique Audience (000)

Active Reach (%)

IMDb - Internet Movie Database

6,321

4.89

Netflix

3,565

2.76

MSN Movies

3,453

2.67

Yahoo! Movies

3,228

2.5

Moviefone

2,734

2.12

Blockbuster

1,469

1.14

UGO Film/TV

1,151

0.89

Rotten Tomatoes

1,063

0.82

iFILM

868

0.67

fandango.com^

821

0.64

Source:  Nielsen//NetRatings NetView

                                                       

Demographic Data for Videos/Movies Category  
Month of September 2005 US, Home and Work

 

Target

Unique Audience (000)

Audience Comp (%)

Total

     

 46,825

100

Male

      

24,135

51.54

Female

      

22,690

48.46

Age

 2 - 11

        1,539

3.29

 

 12 - 17

        4,896

10.46

 

 18 - 24

        2,879

6.15

 

 25 - 34

        8,172

17.45

 

 35 - 49

      17,508

37.39

 

 45+

      17,634

37.66

 

 55+

        7,330

15.65

 

 65+

        2,600

5.55

HH Income

 $ 0 - 24999

        2,621

5.6

 

 $ 25000 - 49999

      10,151

21.68

 

 $ 50000 - 74999

      12,909

27.57

 

 $ 75000 - 99999

        8,950

19.11

 

 $ 100000 - 149999

        7,559

16.14

 

 $ 150000+

        3,936

8.41

Source:  Nielsen//NetRatings NetView

                      

Data on the Entertainment Industry/ Movies Segment

Week ending October 23, 2005 US, Home and Work

                      

Top 20 Advertisers

 

Impressions (000)

Share of all Impressions

The Walt Disney Corporation

121,169

32.5%

General Electric Company

81,168

21.8%

The News Corporation Limited

47,299

12.7%

DreamWorks SKG

40,038

10.7%

Time Warner Inc.

34,401

9.2%

Sony Corporation

23,433

6.3%

Viacom Inc

11,982

3.2%

American Zion

2,436

0.7%

Magnolia Pictures

2,209

0.6%

J2 Communications

1,608

0.4%

Rogue Pictures

1,466

0.4%

Mattel, Inc.

1,047

0.3%

Rockne & Jones

487

0.1%

Lions Gate Entertainment Corp

471

0.1%

Eagle Rock Entertainment PLC

449

0.1%

Sparq

431

0.1%

PictureHouse

411

0.1%

Anchor Bay Entertainment

404

0.1%

Tel Ra Productions

301

0.1%

Laurel Hill Entertainment

285

0.1%

Total

373,025

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

 

Impressions (000)

Leaderboard (728x90)

130,449

Wide Skyscraper (160x600)

59,438

Medium Rectangle (300x250)

44,644

Unspecified

39,466

Non-Standard Dimension

23,848

Skyscraper (180x150)

22,710

Full Banner (468x60)

15,406

Large Rectangle (336x280)

7,612

Square Button (125x125)

6,553

Rectangle (180x150)

4,880

Half Banner (234x60)

4,453

Button #2 (120x60)

3,476

Button #1 (120x90)

3,443

Vertical Rectangle (240x400)

3,154

Vertical Banner (120x240)

1,882

Micro Bar (88x31)

1,089

Square (250x250)

520

Total

373,023

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

 

Impressions (000)

Share of all Impressions

Inline

350,828

94.1%

Pop-Up

10,756

2.9%

Interstitial

4,808

1.3%

Pop-Under

3,475

0.9%

Floating/Overlay

3,155

0.8%

Total

373,022

100.0%

Source: Nielsen//NetRatings AdRelevance

                      

Data on the Entertainment Industry/ Movie Theater Segment

Week ending October 23, 2005 US, Home and Work

                      

Top 6 Advertisers

 

Impressions (000)

Share of all Impressions

Regal Entertainment Group

368

54.3%

National Amusements, Inc.

254

37.5%

IMAX

34

5.0%

Loews Cineplex Entertainment

16

2.4%

Crown Theatres L.P.

4

0.6%

MUVICO Theaters

2

0.3%

Total

678

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

 

Impressions (000)

Share of all Impressions

Large Rectangle (336x280)

223

32.9%

Button #2 (120x60)

205

30.2%

Leaderboard (728x90)

181

26.7%

Button #1 (120x90)

40

5.9%

Half Banner (234x60)

12

1.8%

Full Banner (468x60)

9

1.3%

Wide Skyscraper (160x600)

4

0.6%

Skyscraper (180x150)

4

0.6%

Total

678

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

 

Impressions (000)

Share of all Impressions

Inline

677

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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