Around the Net
Magnolia Bakery Enlists Burger King's Design Firm
- Fast Company, Sunday, May 1, 2022 8 PM
New York’s legendary Magnolia Bakery is reinventing itself with the help of the firm that created Burger King’s redesign, Jones Knowles Ritchie. It includes a new logo, wordmark and packaging to mail Magnolia’s goods nationwide. “We’re still the same favorite neighborhood bakery, but it’s taken a new meaning to us as a business,” Magnolia Bakery’s chief marketing officer, Eddie Revis tells Fast Company, referring to the company’s direct-to-consumer offering, which launched in October last year.
