• by Fern Siegel , February 7, 2023

THE FIFTH, a social-creative agency that launched in the U.S. in October 2022 is enlarging its staff.

It's just expanded its Los Angeles office, located at Fox Studios, by hiring a new head of creative, Brett Brown.

Brown has worked at various agencies, including Saatchi & Saatchi, Campfire NYC, cp+b, 72andSunny and RPA.

"Anyone can make an ad. We’re here to make a difference," said Brown. "The idea of an influence agency is powerful. We’re creating something new, that’s purpose-built from the inside-out to create influence."

The FiFTH, a specialist in viral creator marketing campaigns, is based in London and LA and supported by parent company News UK and News Corp. The London branch opened in 2019. UK clients include Disney, YouTube, Fenty Beauty, UKTV and Square.

Agency CEO Oliver Lewis said Browns "creative skills and cultural vision will bring a fresh perspective and energy to the creator-driven advertising that THE FIFTH is known for."