Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
- March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and even color profiles, it takes an all-screen approach to change minds. My/Mochi's fun and weird "Melt Your Mind Mouth" campaign used some of the largest DOOH inventory in the US to show and tell the unique texture and emotional …
