• by Fern Siegel , July 3, 2023

Creative agency Fred & Farid Paris have launched a global campaign, titled "Fisheye," for Delsey Paris, a premium luggage brand.

The series of 23 visuals and nine videos, shot in Paris and Spain, utilize the talents of fashion photographer Ben Fourmi.
The work is targeted to Gen Z's ambitions and appreciation of vibrant artistic styles.

The 2023 campaign, which kicked off in France in early June in outdoor, press, digital and point-of-sale, is built around the concept of "Sun-ridipity," which celebrates the Delsey Paris logo, representing the rising sun. The photography fish-eye angle is dramatic and arresting.

Now, in huge billboard formats, the campaign is running in New York, Los Angeles and Austin, before traveling worldwide.

Miriam Hendel, marketing-digital director at Delsey, said: "The fish-eye concept allowed us to capture not only the movement inherent in each journey, but also to showcase the design of our creations from a boldly audacious, graphic and fashionable angle."

The Fred & Farid Group has offices Los Angeles, New York, Shanghai and Paris. Its client work includes Rémy Martin, Jameson, Ponant and Pathé Gaumont.