• by Fern Siegel , July 14, 2023

Integrated marketing agency Luquire has won the marketing/advertising AOR account from Experience Columbus, the Ohio capital’s destination-marketing organization.

The assignment was awarded after a competitive review.

Luquire, based in Charlotte, N.C., will work with the Experience Columbus team across paid, earned and owned opportunities. Various brand marketing and creative initiatives will highlight the region for conventions, trade shows, sporting events and leisure visitors.

The agency will also promote diverse neighborhoods in the city and utilize creative work to lean into its multifaceted identity.

Luquire is the AOR for Visit North Carolina. Additional clients include Harris Teeter, Nucor, Bojangles and Colonial Life.