• by Colin Kirkland , July 21, 2023

By pioneering short-form video entertainment in the social sphere and delivering a first-class in-feed recommendation algorithm, many marketers have found TikTok to be useful in capturing the attention of younger audiences over the past several years.

Now, the company has launched a “Starter Guide” to help brands still unfamiliar with the platform tackle their TikTok ad approach.

The guide takes respondents through a series of questions about their business in order to home in on a more customized direction for beginning to plan their campaign.

The guide offers advice for small and large businesses, agencies and creators, with the option to select desired goals like selling more products, generating new leads, and growing awareness. From there, the choices become more specific, surrounding which ecommerce platforms businesses use and whether they have posted any organic videos.

At the end of the experience, businesses will find a step-by-step checklist and a plan sent to them via email, along with additional ad-related resources and tips.

According to recent data, TikTok's ad revenues are set to hit $13.2 billion in 2023, marking a 33% increase from the previous year. However, the expected growth would be minimal compared to the platform's 155% boost between 2021 and 2022, with annual revenue from ads registered at $9.9 billion.