WPP is collaborating with Denza, the luxury electric vehicle joint venture between Chinese car maker BYD and Mercedes-Benz, to develop the car brand’s next generation of computer design systems to be used to develop new car models and the marketing campaigns to promote them.  

WPP is utilizing Nvidia’s AI-driven 3D content development platform Omniverse Cloud to do the work.  

Nvidia founder and CEO Jensen Huang announced the project at the computer graphics conference Siggraph in Los Angeles this week.  

WPP and Nvidia announced an Omniverse partnership in May.  

For Denza, WPP is using Omniverse Cloud to help unify the automaker’s highly complex design and marketing pipeline. 

Omniverse Cloud enables WPP to build a single real-time digital twin of the Denza N7 model by integrating design data from the EV maker’s preferred computer-aided design tools via Universal Scene Description or OpenUSD, a 3D framework that enables interoperability between software tools and data types for the building of virtual worlds. 

Omniverse tools enable WPP to work on launch campaigns earlier in the design process, making iterations faster and less costly. 

More details can be found here.