• by Ray Schultz , August 22, 2023

Financial advisors, who may not count email creation as one of their first skills, are being offered an AI-driven email builder by martech firm Snappy Kraken. 

The drag-and-drop tool allows users to quickly create client and prospect emails. 

"Many advisors have found themselves caught up in what we call 'blinking cursor syndrome' – a situation where they have a great idea they want to communicate to their clients or prospects, but are stuck staring at an empty screen, feeling the pressure, trying to figure out the best way to convey it,” says Robert Sofia, CEO of Snappy Kraken. 

Sofia adds: “Our response, powered by AI, tackles this issue head-on.”

The new email builder functions like “a highly energized professional writer, marketer and designer, minus the accompanying overhead,” adds Angel Gonzalez, chief marketing officer for Snappy Kraken.

According to Snappy Kraken, the new offering features:

- Magic Image, which allows advisors to generate images that enhance the visual appeal and hyper-personalization of their emails

- Smart Headings that transform monotone text into more engaging alternatives

- Smart Text, which allows advisors to shape their thoughts into well-organized prose

- Smart Button, which injects CTAs to drive advisor conversions

Snappy Kraken says it has sent more than 100 million emails for advisors since its founding in 2016.