State Farm has released the latest spot in its 2023-24 football campaign.  

The new commercial (“Workout”) features NFL star running back Derrick Henry showing how bundling his home and auto insurance with State Farm inspired his new workout.    

The new spot is the latest in State Farm’s new batch of ads tailored to the 2023 football season “Jake from State Farm,” along with Patrick Mahomes, Coach Andy Reid and Travis Kelce, humorously dramatizing how bundling is another way to save with State Farm’s “Personal Price Plan.”  

The latest ad debuted on October 15 during the Baltimore Ravens-Tennessee Titans (Derrick Henry’s team) football game.  It was created by TMA (The Marketing Arm), State Farm’s creative agency partner.