Independent advertising agency The Shipyard has extended its recent win streak with the addition of media AOR duties for Prestige Consumer Health Care. The win followed an informal review.   

The remit includes 22 brands marketed by the company in the U.S. and Canada including Clear Eyes, Dramamine, Chloraseptic, Summer’s Eve and more.  

The client spent $21 million on measured media last year, with $17 million earmarked for digital, according to agency research firm COMvergence.   

The client, headquartered in Tarrytown, NY, previously worked with UM on the assignment.  

“We are impressed by The Shipyard’s media approach and strategic expertise in performance-based marketing of CPG brands in a digital world,” said Randi Jachino, vice president/marketing at Prestige. “They have a proven track record in methodically planning, targeting and orchestrating deep connections that fuel both topline growth and return on the bottom line.”  

The assignment continues a recent win streak for Columbus, OH-based The Shipyard including furniture and appliance retail chain American Freight (creative AOR). It was also recently awarded media AOR duties for the San Diego Zoo (estimated billings of $8 million) and The San Francisco Ballet.   

The agency also has California offices in San Diego, Sacramento and Newport Beach.