Inuvo, the marketing technology platform that is developing AI products for agencies and brands preparing for the post-cookie world, has unveiled its latest audience targeting and insights product called Audience Discovery Portal 2.0.  

Powered by a proprietary language model (IntentKey) the updated portal lets users explore multiple audiences simultaneously and introduces consumer sentiment capabilities. According to the firm it also provides audience engagement data across geographies and captures historical audience trends.  

Portal 2.0 enables users to combine up to five concepts into an instantly generated and shareable audience model. For example, the firm says, marketers in the auto industry can now instantly create an audience around concepts like "electric car,” “SUV,” “synthetic fuel,” or “hybrid electric vehicle.” The resulting model and insights are based on why consumers are interested in these car-related concepts, and not based on who they actually are.    

Commenting on the new product, CEO Richard Howe stated, "This represents our commitment to the market shift away from legacy tracking methods,” like cookies. “Our approach aligns with consumer and brand expectations related to privacy while outperforming traditional targeting methods."  

Earlier this year, the firm hired media agency veteran Barry Lowenthal to serve as president of the company.   

You can check out the new portal here.