Major Brands Make Up 45% Of Ads On Fake Or Divisive CTV Apps
- by Robert Williams , November 13, 2023
Advertising by Fortune 500 companies makes up almost half (45%) of ad placements on connected TV channels that are either fake, divisive, misleading or not suitable for brands, according to a study by contextual suitability and targeting solutions firm Peer39.
Marketers are "spending hundreds of millions on low-quality CTV inventory …
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