Invalid Traffic Forecast To Cost Advertisers $72.4B Next Year
- by Robert Williams , November 28, 2023
Marketers are poised next year to waste about $72.4 billion of their spending on advertising because of invalid traffic, according to an estimate by marketing efficiency platform Lunio. The figure marks a 33% from $54.6 billion wasted in 2022.
The analysis found 8.5% of all paid traffic, and one in …
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