• by Teresa Buyikian , December 6, 2023

Here’s one gift that keeps on giving the whole year (and we’re not talking about a jelly of the month club). This week Panera announced that its gift cards can now be used to join the Panera Unlimited Sip Club for a month, six months or the entire year.

Launched last year, the Unlimited Sip Club allows customers to receive unlimited refills of self-serve drinks, as well as hot and iced coffee and teas (a total of 26 options), while dining in store. If not in-store, they may receive a refill every two hours. Subscribers also receive special Sip Club Saturday deals and VIP challenges, among other promotions. The cost is $11.99 monthly, or $119.99 annually.

Now customers can use Panera Gift Cards towards purchase of an Unlimited Sip Club membership. For a limited time, subscribers can save more by signing up for the Annual Plan online for just $99 (plus tax) for one year by using discount code MYPYEAR99A.

Panera has also launched a line of holiday merch and bundle deals available here. The “Power Couple” bundle contains a sweatshirt thaat reads “All my friends are bread” accompanied by a “Soup up” insulated jar with spoon that sells for $58. The “Parent Essentials” bundle consists of a baby “Just Baked” bread bowl onesie and an illustrated 30 oz. stainless steel tumbler for $44. Even pets have their own Panera gift bundle; a branded leash and scarf that reads “Here for the breadcrumbs” for $18. Additional Panera branded merch for sale includes bags, stuffed toys, aprons and swimsuits.

Panera Bread originally opened in 1987 as a community bakery, and now has over 2,100 locations in in 48 states and in Ontario, Canada.