• by Fern Siegel , December 20, 2023

The Oreo cookie is ready for its Super Bowl close-up after a decade-long hiatus from the big game.

The Martin Agency created a 30-second spot that will showcase the cookie's place in pop culture. It will run in the second quarter on Feb. 11, 2024.

Oreo's last participation in the Super Bowl was a 2013 spot titled "Whisper Fight." The brand tweeted the phrase "you can still dunk in the dark" in real time after the lights went out in the stadium during the game.

The spot will be directed by Emmy-winning director Dave Laden and produced by Hungry Man Inc. and PXP. 

Michelle Deignan, vice president, Oreo, U.S., said the ad will be "kicking off a momentous 2024 for milk’s favorite cookie.”

Oreos are available in more than 100 countries around the globe. Over 60 billion are sold each year with more than 20 billion of those cookies sold in the U.S. annually, according to the company.

Mondelez International, Inc. owes various brands, including Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop.