Hanson Dodge Named NA Agency Partner For Ruffwear

by Steve McClellan @mp_mcclellan, January 8, 2024

Independent agency Hanson Dodge (HD) has been named North American agency partner for Ruffwear, marketer of outdoor performance dog gear. The decision was made without a competitive review.

Hanson Dodge is tasked with helping Ruffwear expand its brand awareness and drive profitable growth as it seeks to further develop its North American retail and global e-Commerce businesses.

Initially the agency will be responsible for all media planning, buying and implementation. The agency will also be responsible for consumer research and creative concepting and direction for Ruffwear’s 30th year in market.

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