• by Fern Siegel , January 30, 2024

Los Angeles creative agency Saylor has hired its first executive creative director, Emilie Sabath. It also named Silvia Magaña as account director.

Sabath will evolve the agency’s creative identity and expand Saylor’s capabilities in entertainment AV. Before Saylor, Sabath Emilie worked at Trailer Park and Netflix, where her team’s trailer for the final season of "Ozark" won the Clio Grand in 2022. Her past clients include Intel, Lays, Redbull, National Geographic.

She reports to Saylor’s founder-CEO Will Trowbridge.

Magaña is an agency veteran, having previously worked at Cogent, Horizon Media and UMJ3. She comes to Saylor from Cashmere, where she was an account director for brands such as Dave & Buster’s, Budweiser, Amazon Music and Hidden Valley Ranch. She is charged with growing the agency's account and strategy teams and expanding the client roster.

The agency, which services entertainment brands, has done work for Prime Video, Disney+, Paramount+ and Netflix.