Newell Brands Names Crossmedia Media AOR

by Steve McClellan @mp_mcclellan, February 26, 2024

Newell Brands has awarded its global media agency assignment to Crossmedia, after a review, a company rep has confirmed.

The company spent an estimated $33 million on measured media in 2023 with 69% earmarked for digital, according to agency research firm COMvergence. About $23 million was allocated to the U.S. (70% for digital).

The company has used multiple agencies in the past and consolidated the account with Crossmedia. In 2021 it named Empower its media AOR for the U.S.

Newell Brands include Graco, Coleman, Oster, Rubbermaid, Sharpie and others.

accounts, media

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