• by Wayne Friedman , March 18, 2024

To boost awareness in its fight against the proposed sports streaming app planned by three major media companies, virtual sports-focused pay TV distributor Fubo is launching an out-of-home/digital advertising campaign that parodies a recent OOH campaign from Disney+.

The creative riffs off famous movies to highlight Fubo's effort against the Walt Disney-Fox-Warner Bros. Discovery sports streaming joint venture.

Under the campaign with the hashtag #SaveMySports, some famous sports-themed movie titles and lines from films are highlighted (with added context), including:

-- "Remember, the Titans  are trying to screw you’"-- riffing off the title of the movie “Remember The Titans” about a high school football team in Alexandria, VA in 1971

-- "Juuuuust a bit outside  the laws intended to protect fans" -- from the baseball movie “Major League,” where real-life TV baseball announcer Bob Uecker plays Harry Doyle, a TV baseball announcer. In the movie, Doyle says “Juuuuust a bit outside” after a very wild pitch from Charlie Sheen's character “Ricky “Wild Thing” Vaughn that smacks against the wall near the stands.

The references are intended to be a dig at the sports streaming effort on the part of Disney, Fox, and WBD -- which Fubo believes is of an antitrust nature -- filed in a lawsuit against the companies.

Fubo points to antitrust behaviors -- including being charged content licensing fees at least 30% to 50% higher than other distributors as well as forcing Fubo to license unwanted content as part of a package deal with bigger media companies that own sports content.

The campaign will run outdoors at Washington, D.C.'s Capital One Arena, the Washington Nationals baseball ballpark and inside the city's Union Station from March 18-24.