Consider Walmart.com, which crashed Friday, unable to accommodate the influx of Web visitors. A representative said told CNNMoney.com that crash was "due to a higher than anticipated traffic surge"--an explanation that, if true, raises more questions than it answers.
Consumers have many reasons to shop online--avoiding crowds, lines, shortages, transportation hassles. But a site crash on Friday, a day that company executives should have anticipated would have drawn extra traffic, doesn't exactly inspire confidence.
Still, despite the glitches, overall e-commerce spending is ballooning so far this year. It totaled $434 million Friday--up 42% from the same day last year, according to comScore. Traffic also increased--though more modestly, according to data from both Nielsen//NetRatings and Hitwise. Nielsen//NetRatings reported that traffic to the 120-plus sites on its holiday retail index surged 12% on the day after Thanksgiving, while Hitwise reported that visits to the 100 sites on its index were up by just 2.7% from the previous year. Hitwise did find a bigger increase--11.8%--on Thanksgiving Day.