• by Masha Geller , November 20, 2002

The second day of the @d:Tech conference in New York covered many issues, starting with day parts. In the morning keynote, Yahoo’s Chief Solutions Officer Tim Sanders said that based on the many studies that prove daytime is primetime on the Web, the Internet’s ability to target audiences by time of day -- especially during the day – is essential to online media's role in the media mix. “If you want to reach them during the day, get good at using the Internet," he said.

Incidentally, according to the Nielsen//NetRatings' MarketView report released yesterday, Yahoo! is the No. 1 trafficked Internet brand in the U.S. with 18 Yahoo! services or channels ranked in the top three in their respective verticals.

If you weren’t at the show, a few suggestions. One of the presentations I always look forward to at @d:Tech is Geoff Ramsey’s. Drawing on eMarketer’s unrivaled collection of data, Ramsey always paints the most comprehensive by-the-numbers picture of the online industry and it’s well worth it to beg eMarketer for a copy of his presentation.

And, one of the best sessions of the afternoon was moderated by Mediasmith’s David Smith, who gave a very comprehensive overview of online reach and frequency. I’ve asked him to send me his presentation, so email me if you want a copy as well.

The show wraps this afternoon, after a keynote by Iconocast’s Michael Tchong (which seems to be the most highly anticipated event of the entire conference) and a few more sessions, and then it’s back to work. The consensus is that the conference was a definite success - the buzz is back, the competing parties are back, and despite the absence of the big layers like DoubleClick and its ilk on the exhibit show floor, there are many enthusiastic new faces in the audience.