Aflac Hero Duck To The Rescue On New Year's Day
"Hero Duck" features a woman on crutches, who yells from her high-rise apartment: "Help, help, I¹m hurt and can't work. I need help to pay my rent, car payment and electric bill!" The duck comes to her rescue, soaring from the street to help pay her bills. The spot demonstrates that with Aflac insurance, customers worry less about finances and focus more on getting better.
The spot was already in production when Aflac named Jeff Herbert to the newly created CMO post this fall. Like the 27 spots before it, "Hero Duck" was created by the Kaplan Thaler Group. The spot will run on major networks and cable channels, and sports programming. -- Judy Warner