Cingular Raises Pay-Per-Text Messaging Rate

  • January 5, 2007
Cingular Wireless is raising the text messaging rate for customers without a monthly texting plan to 15 cents per message sent or received, an increase of 5 cents. The increase comes two months after an identical move by Sprint Nextel Corp., which also raised the rate for pay-as-you-go texting from 10 cents to 15 cents per message.

Verizon Wireless and T-Mobile USA each charge 10 cents per message sent or received without a texting plan. The change in Cingular's pricing takes effect on Jan. 21. Cingular, a unit of AT&T Inc., has said that more than half of its customers who send or receive a message at least once a month do so on a pay-per-use basis. The company doesn't disclose how many of its nearly 60 million subscribers use text messaging every month.

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