• February 13, 2007

Kids and tweens will be encouraged to "Spot the Block" of nutritional information on packaged food labels in a campaign that will air on the Cartoon Network beginning tomorrow.

The public education campaign is co-sponsored by the U.S. Food and Drug Administration in a first-of-its-kind partnership.

Featuring characters from popular programs like 'Foster's Home for Imaginary Friends,' kids will be taught about portion control and a healthy eating lifestyle.

"Spot the Block" also will feature a microsite where kids can use interactive tools to better understand the nutrition labeling of their favorite food products.