• by Gavin O'Malley  @mp_gavin, May 3, 2007

Continuing its colonization of the Web through syndication deals, CBS News on Wednesday partnered with Web video network Brightcove. Along with directing CBS content throughout its syndication marketplace, Brightcove will host The Eye's ad-supported programming on its branded video hub.

The partnership expands on CBS's non-linear distribution strategy, which it is betting will secure more eyeballs than confining its content to a single hub. Web users can already get CBS News from AOL News, Comcast and YouTube.

In the same vein, CBS Corp. last month established a broad Internet distribution platform for its TV programming through deals with 10 major companies--including Brightcove, AOL, Joost, Comcast, and MSN.

Brightcove's network of sites, which includes thousands of mid-sized Web sites and blogs, will now have the option to host a CBS News player that will stream a mix of news clips from shows like "CBS Evening News with Katie Couric" and "The Early Show."

"This partnership underscores CBS News' ongoing strategy of making our programming available on multiple platforms, while also generating additional revenue," explained Sean McManus, president of CBS News and Sports.

Indeed, CBS News' core strategy moving forward rests on "building new distribution relationships and creating new opportunities for our advertisers," added McManus.

Brightcove has attracted a number of top-tier content partners since its launch as a free service last year. They include Dow Jones, MTV Networks, The New York Times Company, and Time Life, among others.

As a video hub, Brightcove's rivals include YouTube, Metacafe, and Joost, to name just a few. Its video syndication service, meanwhile, is up against Roo and Broadband Enterprises.

But, despite its many competitors, the company earlier this year scored $59.5 million in investment from the likes of The New York Times Company and top investment manager AllianceBernstein L.P.