January 25, 2023
Nielsen Caves On 'Heroes' Loophole, Remains Committed To Multiplatform Ratings
- by Joe Mandese @mp_joemandese, October 10, 2007
In a rare act of public contrition, Nielsen backed off a controversial loophole enabling broadcast networks to report a single, unduplicated audience rating for programs that air multiple times with
their commercials intact. The decision followed weeks of outcry from cable networks, some broadcasters and ad executives that the change, …
