News Brief
Blattner Brunner Crafts Casual Game Campaign For Zippo
Nov 21, 2007, 7:00 AM
Bradford, Pa.-based Zippo Manufacturing Co. has launched a casual game campaign to boost sales of a special set of themed Zippo lighters. At the site, users will find
sixteen lighters featured with themes ranging from military and Rock & Roll to sports. Icons like the Rolling Stones tongue and a 1940s pin-up girl are included.
After completing the game, viewers are directed to a special landing page on the Zippo e-tailing site. The campaign runs through Dec. 16, with additional marketing support from display and email ads.
--Tameka Kee
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