Bradford, Pa.-based Zippo Manufacturing Co. has launched a casual game campaign to boost sales of a special set of themed Zippo lighters. At the site, users will find
sixteen lighters featured with themes ranging from military and Rock & Roll to sports. Icons like the Rolling Stones tongue and a 1940s pin-up girl are included.
After completing the game, viewers are directed to a special landing page on the Zippo e-tailing site. The campaign runs through Dec. 16, with additional marketing support from display and email ads.