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Commentary
The Mobile Tipping Point
by Aaron Goldman
, Op-Ed Contributor,
December 15, 2007
One of the big questions from the audience was when mobile marketing will reach a tipping point. Here's what each panelist said...
Bob Heyman - GPS enabled phones for localization Rachel
Pasqua - better browsers (like Opera) that fit screen size Greg Sterling - better user-experience so more people adopt mobile Web Jordan McCollum - more handsets like the iPhone